Rawad Rammouz

Rawad moved from Lebanon to France at 18 to study aerospace engineering, and paid his way through it working five summers in camping resorts, checking in tourists and pitching tents while his classmates took engineering internships.

He went on to build systems for satellites and aircraft at Thales Group and Atos, sat on innovation boards, and closed multimillion euro government contracts across the UAE, in four languages.

Then he left it for advertising, and brought the discipline with him. In aerospace, a number that is slightly wrong does not cost you a bad quarter, it costs you the mission. That standard is why AdKnot reports what a store actually keeps instead of what a dashboard says it earned.

Google Ads shows you what you spent and what came back. It does not show you what you kept. A product can hold a 4.0 ROAS all month and still lose money once cost of goods, fees, and returns are counted. Most merchants only find out at the end of the quarter, when the budget is already gone.

AdKnot closes that gap. It connects Google Ads and Shopify in one dashboard, breaks performance down to the individual product and search term, and shows which SKUs deserve more budget and which are quietly draining it. Connect once, and the data starts working the same day.

The thinking behind it is the same thinking behind the agency: do not scale a campaign until you can prove it is profitable.